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Bringing Innocent & Oliver Bonas together

 

We are honoured to be working with the pioneer of modern brands to help them increase awareness for their Innocent Big Knit Campaign and raise money for Age UK.

You may have seen innocent drinks in shops wearing little knitted hats to raise money for Age UK.  By working in partnership we launched six life-sized limited edition 'hats to wear AW15'.  The hats are exclusively available at Oliver Bonas.

£5 from each adult hat and £3 from each kids' hat goes straight to Age UK.

 

 
Selecting 6 out of 1.2m hats for development (yes it took a long time)

Selecting 6 out of 1.2m hats for development (yes it took a long time)

One of the initial design concepts

One of the initial design concepts

A final image from the Look book

A final image from the Look book

“We love the big knit campaign and are thrilled to be working with our friends at Innocent to help raise even more money for Age UK this winter. It is an exciting and special collaboration”
— Oliver Tress, Founder & MD of Oliver Bonas