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Candy Crush is the most successful gaming brand of our time.

King is a leading interactive entertainment company for the mobile world and offer games that are enjoyed all around the world. Their franchises include Farm Heroes, Pet Rescue, Bubble Witch and the hugely popular Candy Crush. The deliciously colourful game, challenges players to match sweets in combinations of three or more, and has become a phenomenon all over the world, remaining one of the most played mobile games across the globe.

Key Stats;

  • 409million monthly active users (MAUs)
  • Played in over 190 countries world wide
  • 110+ licensees
  • Facebook 80million fans
  • Extensive style guide available

The first partnership between King and The Point.1888 sees Candy Crush car air fresheners launching with Inphase International in selected Tesco stores at the end of January.  The launch is supported by an exclusive on pack promotion, dedicated microsite and FSDUs in over 500 stores.

"We are delighted to be partnering with King to drive the brand into new categories. With millions of players all around the world, there is an active and dedicated fan base to target consumer products to.  With their bank of incredible style guides and unique identity, we look forward to extending this brand into carefully selected categories. Exciting times ahead!".

George Birtchnell, Brand Manager, The Point.1888

The Point.1888 are a retail focused brand extension agency, which was the key reason behind us partnering with them.  By identifying brand gaps at retail, we can work strategically to ensure the long term success of our licensed consumer products. We look forward to signing innovative partners and growing our licensing programme.

Claes Kalborg, Head of Global Licensing, King