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Hello we’re innocent.  We’re here to make it easy for people to do themselves some good. 

Innocent is the UK’s and Europe’s number one smoothie brand. They sell natural, healthy products – smoothies in little bottles and big cartons; smoothies and juice for kids; a refreshing range of not-from-concentrate juice and coconut water, and bubbles: our lightly sparkling fruit juices.  Founded in 1999 it pioneered a new product category and in team.1888’s opinion, pioneered the most important marketing communication genre of the last decade.  They have won over 16 awards for their incredible company, now employ over 350 incredible people and sell over 100m smoothies a year across 15 different countries.

Key Stats;

  • £214million Retail Sales
  • Growth of 9% vs 2015
  • Face book fans 578,000
  • Over £25million raised for Age UK via the innocent big knit
  • TV advertised brand in 2017
  • 2 of your 5 a day

The Point 1888. partnered withInnocent & Oliver Bonas to create a range of Adult and kids hats to boost awareness of the Innocent Big Knit and raise money for Age UK.  The range launched in AW15 selling over 6000 hats and raised over £26,000 for Age UK.  Each Winter, one older person dies needlessly every eight minutes because of the cold.  We wanted to make a difference.

"We are proud to have worked with an innovative retailer and a phenomenal brand to raise awareness of a campaign that is close to our hearts. Innocent is everything a brand should be.  It has been a true privilege to have even visited fruit towers, let alone developing a range with them."

Will Stewart, Managing Director, The Point.1888